Evernote desktop client already manual entry of notes related to location, the mobile version can automatically take notes the location of recorded, but to be honest I had not previously pay much attention to this feature. Until recently used the Evernote mobile application, I am not careful to “place” in the Category list View the location map of the presentation of the notes over the past few months before I realized the significance of this feature: just as we have begun accustomed to using the location to manage our photos, Evernote hope to facilitate in every possible form of our personal information management, just like our brains.
As simple as notes software known Evernote is not as it gives the first impression, cross-platform note synchronization, a variety of content support, strong management and search capabilities, these are just Evernote appearance, as the famous phrase the slogan: “the Evernote to become the central platform of the user’s external brain, the memory of all mankind.”
How does the brain work? All the information in our brains, through the mutual association to memory and management. To see a familiar address, we may think a long time that the friends; hear a pop melody, we may remember a section of interesting … memory trigger is often from these small association, but This information is generally overload era, is difficult to distinguish what information, which the association is really useful, this lead us inevitably will forget the memories of those who may be very important. Therefore became popular in a wide range of Notepad tool, but whether it is the most simple pen and paper or complex software tools, they are facing a common problem: what information should be recorded, how the management of information and how to associate information between.
By Phil Libin and his company is also thinking about these issues, when he heard the well-known computer expert Stepan Pachikov team has been the first step in this direction, he quickly reached its intention to merge. Evernote center of gravity from the note-taking, transfer to the electronic memory of how to provide users with a better way, the diverse forms of notes, a wide range of information support, ease of information input, powerful content search in the hope that we simulate the real brain when processing information associated with a high-capacity, secure and reliable storage spaces, to avoid forgetting important information overload.
Although a grand vision, but also a viable business model, the Evernote development has not been easy. On-line in 2008 to wide acclaim, but the development of early user facing slow growth and investors questioned Evernote have the brink of collapse predicament. But perhaps the luck, and a loyal user of the emergency investment allowed success celebrated his biggest crisis to adhere to its core product positioning and free plus value-added clear profit model, the, Evernote steady progress of the pace has proved its huge value, the latest available 70 million round of financing allowed the valuation of $ 1 billion the Phil Libin confirmed the company is preparing for the IPO, but also is planning to enter China, so many well-known Internet companies took a plunge in the market (latest news: Evernote is going to China formally launched its business in China to establish a data center outside the U.S.).
Evernote really worth so much money? Compared to a year ago, Evernote users has increased threefold, reaching 30 million. And in this one, the percentage of paid subscribers reached 1.1 million, nearly 4% of users to pay, this the Freemium payment mode is excellent. The figures even more noteworthy is that four years later, Evernote is still able to maintain 40% of the original user, not to mention the large number of users of the new. With the increased use of time, users pay a proportion will be significantly improved, users use a four-year, 25% chose to pay to use the Evernote service.
Core elements of Evernote
Evernote The reason to obtain such a success today, First start to determine the precise positioning is undoubtedly the biggest reason.
To truly become the user’s brain, the biggest obstacle to be overcome: how to allow users to record all their life to its simplest form. To life photos, voice recordings, handwritten notes from a simple text, page summary of the task list, or more attachments, the Evernote offers a wide range of content and form support for the user’s record. From mobile phones, desktop, web client, e-mail, and then a number of third-party applications, Evernote is truly everywhere, in various scenarios can be easily added to Evernote various types of notes. Even Evernote launched, such as Hello, Food, and acquisition of Skitch looks independent of the application, its purpose is to facilitate the realization of the user’s information record.
The Evernote cross-platform synchronization capabilities enable users to more easily manage their own notes in any. Notes sharing and collaboration (paid feature) to better improve a section of memory is a good complement. In addition, the notes file folders, labels, annotations, metadata support (location, content source websites, etc.), image OCR, voice transfer the text to strengthen under the full-text search but also for better management information to provide a more powerful search and associated functions. For example, in an activity you know someone interested, you can search the venue, photographs, event recording, or names of a variety of ways to find him her the information, just as our brains .
Evernote information management may not be able to reach the brain as a powerful correlation capabilities, but no doubt is their direction.
Evernote platform thinking is undoubtedly the continuation of its core philosophy: to allow people to record their thoughts and living in more diverse ways. After all, the tools people use every day are not Evernote a, how to take advantage of a broader platform for the user, but also for their better service Evernote Another focus.
Was born in 2010, the Evernote Trunk and the subsequent development of community developed rapidly since its introduction. So far, developers have been thousands of published applications and services using the Evernote API. Document management, data collection, to the conference record, finishing life information, the type can be described as rich. This is also Evernote would like to see: provide a variety of ways for people to record their own lives. All this does not need not and should not by Evernote own pro and for the force, but by the third-party developers to provide a better platform to create greater opportunities for their products.
Evernote last year organized the first the Evernote Trunk Developers Conference, also hosted many international programming marathon (Hackathons), received wide acclaim. In addition, the Evernote platform development team also expanded in the last year three times, recently released a new revision of the application development platform for developers to provide more help, All this shows that the Evernote platform strategy for its future development One of the core. Said that its plan includes cooperation with many famous applications, Evernote platform worthy of the users and developers expect in the future.
Clear profit model
And now many popular applications (yes, I said as Instagram) is different, the Evernote from inception, there is a clear profit model: paid and free combination (Freemium). Users can use the service free of charge subject to certain restrictions, and pay to upgrade to Premium This is also the main source of income for Evernote.
Compared to other services using this model, the free version of Evernote and the function of too many restrictions, the average user does not seem to need to upgrade to a paid service, which makes the investor was very worried. Phil Libin this explanation is that the user to store more information in Evernote, Evernote becomes more important for him. Your notes, your restaurant, your friends, your year of life, you many years of life, the information of significant value. “You will begrudge to not give your brain the supply of? Similarly, for a stored user memories, and help them carry out the search service, there will be willing to pay.
Think Phil Libin, Evernote for as long as the user like this service, they will eventually pay, because the success of the service will be in their favor. Evernote for the most important thing is to let users continue to use our products, rather than rush them to pay for our products. “Proportion of its users pay under the the Evernote logic proved to be practicable. (See below)
A century entrepreneurs who Evernote
“The Evernote want to do the company of a hundred years, one hundred years of entrepreneurs.” CEO by Phil Libin says.
100 years later, we may not see Instagram, we may not see Facebook, but our data, our memories?
For its part, the Evernote may be just a simple information management applications, but its core – the user data and the work of memory and retrieval is a constancy of the topic. Do you want to find a memory when you are young in a few years later? I believe not only will not fade over time, but as aging grows more value, which is the basis for Evernote may be continued for centuries.
Of course, if the micromanager like “Black Mirror”, the kind of memory chip or more people fear. For now, at least, the Evernote program more people will accept.